Case Study: Transforming the Showroom Experience for Kalalou with Core Elements

Kalalou has always prioritized offering an unparalleled shopping experience for its clientele. With a focus on sales efficiency and creating memorable client encounters, Kalalou has always relied on innovative technological solutions to further its mission. As Kalalou’s VP of Sales, Josh McKay seeks technology solutions that create a better client experience and generate sales efficiently.

The company’s online and physical presence in the gift, home, and fashion industry, long held as a leader in the space, melds a great shopping experience with an immersive experience.  Offline, Kalalou’s showroom experience was also a point of pride for the company, as a great showroom can be the difference between leading the sector and falling behind.

The Problem: Technical Hurdles in the Showroom

Josh McKay reflected on the issues that impacted their showrooms. Dead spots in showroom connectivity and overwhelming volume on their Wi-Fi were recurring problems, not just compromising the shopping experience but also impacting the sales process. Remote troubleshooting also wasn’t the answer.

McKay knew that the showroom experience needed to match the high quality of the Kalalou brand, and that wasn’t happening.  He decided a fresh perspective from a new technology partner was needed to bring Kalalou’s showrooms to the level that clients required.

Discovering Core Elements

In search of a comprehensive solution, Kalalou experimented with various service providers. This journey for a seamless technological environment led Kalalou to Core Elements (CE).

Said McKay,” Prior to CE, we have tried other services, and even leveraged internal resources who were not able to always be onsite….thereby relegating some of the troubleshooting to that of off-site management, which did not prove to be successful.

CE accessed our network/market needs and implemented a complete overhaul of each of our showrooms in such a way that they now operate nearly seamlessly – and this is routine!  The overall experience in our showrooms for both representatives and customers alike has been vastly improved as a result!”

The Core Elements Solution

Upon stepping in, Core Elements promptly assessed Kalalou's needs. After identifying multiple root causes, Core Elements designed and implemented technology enhancements to eliminate the showroom's technical dead spots and Wi-Fi overload. The result was a transformative experience for clients and sales teams alike. With a showroom infrastructure overhaul, Core Elements ensured a near-seamless operation became the norm, not the exception.

Moreover, Core Element's professionalism stood out for the team at Kalalou. Their methodical approach – from understanding the pain points, presenting timely estimates, and promptly executing solutions – was unparalleled. The proactiveness and attentiveness of the showroom support from Core Elements have been noteworthy, making the technology aspect of Kalalou's operations hassle-free. “It has been a remarkable experience.  We’ve often said that the CE team knows and understands their business, as well as the needs of the wholesalers.  They understood every pain-point that we brought forward, developed a plan to correct them all, presented a timely estimate, and then carried out the solution in a prompt manner.  We couldn’t have asked for a greater response!  Super experience all the way around!” – McKay.

Outcome: A Flourishing Partnership

The collaboration with Core Elements has led to a dramatic improvement in Kalalou's showroom experience. With practically zero Wi-Fi or hardware issues now, the focus has firmly shifted to client service and order expansion. As Josh McKay eloquently puts it, "Having processes that are efficient and operate smoothly, makes our environment an inviting place to do business." The efficiency brought in by Core Elements has solidified Kalalou's position as a preferred destination, with a positive impact on showroom aesthetic, communication, and sales closures.

With each market season ending, Kalalou provides feedback to Core Elements, often sharing success stories, as a testament to the fruitful partnership. When asked if there was anything they would change after their prolonged engagement with Core Elements, Josh's response was telling: "Can't think of anything – we seemingly end each market season expressing thanks for the great assistance provided by Core Elements and make it a point to share with ownership what a good investment our partnership with Core Elements has been!"

Closing Thoughts

Kalalou's experience stands as a testament to Core Elements' commitment to delivering tailored solutions for the gift, home, and fashion industry. Through understanding, expertise, and dedication, Core Elements continues to empower businesses to reach their maximum potential.